Geofencing
Geofencing Advertising: Reach the Right Audience at the Right Place
Strategically Utilize Geofencing to:
Target Prospects Within a Defined Area
Create Immediate Audience Engagement
Save Costs, Compared to Other Digital Media
What is Geofencing?
Beyond Google and Facebook
Personalized Impact Where and When It Counts
Where to Use Geofencing:
1
Local Ads for Businesses
For small businesses, targeting ads locally means you can entice nearby customers with offers when they’re most likely to stop by, whether it’s a lunch special at your cafe or a flash sale at your boutique.
2
Competitor Targeting
Use geo-targeting to turn competitors into opportunities. Send a tempting offer to someone’s device right when they’re at your rival’s location—it’s a strategic nudge that could swing them your way.
3
Combining Tactics
Amp up your geo-targeting by mixing it with demographic or custom audience filters. Imagine you want to target ads only to women over 40 in a specific area, or a list of customers you only want to reach when they’re close by—geo-targeting makes this seamless.
4
B2B Marketing
Big deals need precise targeting. Geofencing targets ads to the corporate headquarters of a potential business client, or tailor your messages to reach multiple companies on your prospect list directly at their offices.
5
Event Targeting
Miss out on a booth at a big conference? No problem. Geo-target the event location to ensure your ads reach the attendees, making your presence felt without being there physically.
Industries that Benefit from Geofencing
Retail
Retailers can use geofencing to send promotional notifications or discount offers to customers when they are near a store. This encourages foot traffic and can directly increase sales.
Real Estate
Agents can trigger property alerts to potential buyers when they enter a specific neighborhood or pass near a property for sale, providing timely and relevant information that can aid in the buying process.
Automotive
Car dealerships utilize geofencing to target potential customers with special deals when they are near a dealership. This can also be effective for service reminders when past customers are nearby.
Events and Entertainment
For concerts, theaters, and sports events, geofencing can promote ticket sales and special events to individuals within a certain vicinity of the venue or inform them about upcoming events they might be interested in.
Hospitality and Tourism
Hotels and tourist attractions use geofencing to offer welcome messages, deals on upgrades, or information about amenities as guests arrive. Tourist attractions can promote exhibits or special discounts as visitors approach.
Food and Beverage
Restaurants and bars can attract more customers by sending push notifications about daily specials or happy hour deals to people within a nearby area. This tactic can effectively increase immediate foot traffic.
Health and Fitness
Gyms and health clubs can target promotions for membership or classes to people who frequently visit nearby areas, or perhaps are near a competitor’s location.
Education
Educational institutions, especially colleges and universities, can use geofencing to target prospective students with information about open days, campus tours, or special programs when they are nearby.
Ready to Get Started?
Basic Package
Approximately $200-$500 per month*
- Setup and management of up to 10 geofences
- Basic campaign analytics and reporting
- Customer success team support
- Collaboration with clients to craft and optimize messages
- 2 live meetings per month
Standard Package
Approximately $1,000-$2,000 per month
- Setup and management of up 20-50 geofences
- Enhanced analytical reports
- Priority customer support
- Tailored message crafting with ongoing optimization
- Integration of geofencing with your existing digital marketing strategies
Premium Package
Approximately $2,500-$5,000 per month
- Advanced setup with unlimited geofences
- Comprehensive data analytics and insights
- Dedicated account manager and customer success team
- Continuous collaboration on campaign message optimization
- Advanced targeting options including competitor targeting and event-based geofencing
FAQs
What is geofencing advertising?
Geofencing advertising serves ads to mobile devices when they enter a specific geographic area. Springbolt builds custom geofences around competitor locations, event venues, business districts, and target zip codes to reach exactly the right audience at the right moment.
How is Springbolt’s geofencing different from Google or Meta location targeting?
Google and Meta location targeting is broad and IP-based. Springbolt geofencing uses precise GPS boundaries as tight as 100 meters and delivers via programmatic display, video, and native ads across the entire web, not just Google or Meta properties.
What is competitor conquest geofencing?
Competitor conquest geofencing serves ads to people while they are physically at a competitor’s location. When a customer walks into a competitor’s store or office, they start seeing your ads on their phone. High-intent targeting at the exact decision moment.
How much does a geofencing campaign cost?
Geofencing campaigns typically start at $2,500 per month for a single geofence and scale based on the number of fences, geographic coverage, and creative production. Multi-location campaigns start at $5,000 per month.
How is geofencing performance measured?
Springbolt measures geofencing performance through impressions delivered inside the fence, click-through rates, foot traffic lift to client locations, and post-campaign conversion attribution. Full campaign reporting is delivered monthly.
Is geofencing compliant with privacy regulations?
Yes. Springbolt geofencing complies with GDPR, CCPA, and Apple/Google mobile OS privacy requirements. All targeting uses aggregated device data, not individual identification.
FAQs
How does SpringBolt Group set up a geofence?
This typically involves selecting a geofencing platform or service, defining the geographical boundaries on a digital map, and specifying the actions that should occur when someone enters or exits the boundary. This setup can be customized according to specific business needs.
What geofencing services does SpringBolt Group offer?
SpringBolt Group provides comprehensive geofencing solutions that include creating and managing virtual boundaries, crafting targeted marketing messages, executing campaigns, and analyzing the results to optimize performance. Our services are designed to enhance customer engagement through personalized location-based marketing.
How does SpringBolt Group enhance customer engagement with geofencing?
We use geofencing to send personalized messages to customers when they enter a specific geographic area. This could include promotions, alerts, or special offers tailored to the customer’s location and behavior, increasing the relevance and effectiveness of marketing efforts.
Can SpringBolt Group help with geofencing for events?
Yes, SpringBolt Group specializes in event geofencing, which involves setting up geofences around event venues to engage attendees with timely and relevant information, offers, and experiences. This service is perfect for enhancing brand presence and interaction at trade shows, concerts, festivals, and other events.
What makes SpringBolt Group geofencing services unique?
SpringBolt Group partners with world-class technology providers to deliver advanced geofencing solutions. We offer a dedicated customer success team that collaborates closely with clients to tailor messages and campaigns that resonate with their target audience. Our data-driven approach ensures high precision in targeting and maximizing return on investment.
How does SpringBolt Group ensure the effectiveness of a geofencing campaign?
We continuously monitor and analyze the performance of each campaign and make data-driven adjustments to improve outcomes. Our services include detailed reporting that provides insights into campaign effectiveness, audience behavior, and conversion tracking.
What is required from a business to start a geofencing campaign with SpringBolt Group?
To start a geofencing campaign, businesses need to define their campaign goals, target geographic areas, and customer demographics. SpringBolt Group will then collaborate with the business to develop customized messaging and implement the campaign, providing full support and optimization along the way.
Springbolt Group is based in Dallas, TX at 6060 N Central Expressway, Suite 500, and serves B2B clients across the United States. Whether you are a Dallas-Fort Worth business looking for a local partner or a national brand looking for a marketing and data agency with three decades of experience, Springbolt delivers strategy, creative, and data infrastructure as one integrated engagement. Contact us at (888) 511-7686 or info@springboltgroup.com.