Deep Dive: UI/UX Design
User Interface (UI) and User Experience (UX) design is designed with a mission to enhance the user journey. It anticipates questions and enables users to resolve them at every step. It prizes clarity, consistency, and elegance, and is the absolute difference between product success or failure.
UI/UX Design is Interconnected
UI and UX are two different disciplines that are critically dependent on each other. A beautiful design will not succeed if an app or website is difficult or confusing to navigate from one screen to the next. Similarly, the easy joy of a well-conceived app will miss the mark if the visual interface is not attractive to the target user. The goal of UI/UX is to create interactions that are easy. Users don’t separate UI from UX; they just know if something works.
Foundation of Human-Centered Design
A digital and mobile-first world demands thoughtful, intuitive, and unique solutions grounded in the business objectives of any product or service. We believe that success is dependent on research, not just available research and analytics. Insights must be built from a competitive landscape and grounded by its user personas. Understanding user behavior means observing how people actually use products, not how we hope they’ll use them.
Our UI/UX Process
We utilize an iterative design thinking methodology that aligns product requirements and strategy with the needs of the user to ultimately create a solution that is intuitive, efficient, and simple to navigate.
- Requirements
- SWOT Analysis
- Project Scope
- Audit
- User Personas
- Competitors
- Sitemap
- User Flows
- Wireframes
- Mockups
- Prototypes
- Assets
- Front-end
- Back-end
- Integrations
- Internal Review
- User Testing
- Revisions
UI/UX Design Case Study: NICE User Group App
OBJECTIVE
The NICE User Group (NUG) is a global knowledge community for the customers of NICE Systems. More than 11,000 NUG members share best practices via online discussions, webinars, and an annual user conference to optimize the value of applications. The NUG works closely with NICE leadership to influence the company’s product policy direction and development. NICE leadership asked us to redesign a cumbersome desktop interface for mobile delivery, to boost acceptance and usage beyond a modest 1500 log-ins per month.
OUTCOME
