Go-to-Market Accelerator
Go-to-Market Accelerator for B2B Startups
Hit sales & marketing milestones, even without a Marketing Director or Chief Marketing Officer.
Save valuable time by skipping the traditional search for an expensive advertising agency.
A Go-to-Market strategy increases investor confidence versus ”Do It Yourself Marketing”.
The tools to build a brand, validate ROI, and activate prospects—at an affordable price.
After 90 days, you can transition to one of our ongoing design support subscription packages.
What You Get from Go-to-Market Accelerator
Whether you’re a startup or established company launching a new product or service, our Go-to-Market Accelerators can be tailored to fit your specific needs. This flexible approach allows for customization of any tactic listed, with adjustable timelines to focus on the most crucial needs for your business. Tactics from any month can be added, removed, or modified to create a plan that works best for you. Book a call today to discuss how a customized 3-month plan can be crafted to align with your specific business phase and objectives.
SAMPLE TACTICS ONLY
Your GTM will be specific to your market need.
01 Logo and Brand Guidelines + Templates
02 AI Sales Copilot
03 Prospect Email Outreach Plan
04 4 pg. Investor / Sales Website + Content + Blog
05 LinkedIn Social Media Plan + Assets
SAMPLE TACTICS ONLY
Your GTM will be specific to your market need.
01 Keyword and Link Gap Analysis
02 3 Whitepapers
03 8 Blog Posts
04 60 Second Brand Awareness Video
05 Prospect Database + Activation
SAMPLE TACTICS ONLY
Your GTM will be specific to your market need.
01 SEO Optimization for Microsite
02 Launch Retargeting Campaign
03 Trade Show Graphics
04 60 Second Testimonial Video
05 Ongoing Marketing Support Plan
SAMPLE TACTICS ONLY
Your GTM will be specific to your market need.
01 Pursuit Strategy
02 Pursuit Roadmap
03 Content Strategy
04 Social Media Plan
05 Buying Committee Analysis
SAMPLE TACTICS ONLY
Your GTM will be specific to your market need.
01 Website Refresh Plan
02 CRM Integration
03 Graphic Design Execution
04 Content Development
05 Tactical Execution
SAMPLE TACTICS ONLY
Your GTM will be specific to your market need.
01 Prospect Activation
02 Tactics Finalized
03 Website Launched
04 Nurture Campaigns
05 Thought Leadership/Social Media
Every package includes over $24,000 in added value.
In-depth Competitor Analysis
Understand your market positioning ($5,000 value)
Customer Profile Database
Tailored database of perfect prospects ($2,500 value)
Verified Contact List
Up to 2,000 high-quality leads with contact info ($1,000 value)
Lead Generation Agent
Boost outreach with intelligent automation ($10,000 value)
Automated LinkedIn Marketing
Streamline your LinkedIn presence ($3,000 value)
Integrated Meeting Scheduler
Seamlessly book sales appointments ($3,000 value)
Do It Yourself Marketing Versus Go-to-Market Accelerator
We get it. Your startup isn’t ready to hire a full-time marketing expert or big advertising agency yet. But that doesn’t mean you have to get by or just do the marketing yourself. In fact, there are big risks in taking this approach that can create some big problems down the road.
Do It Yourself Marketing
- Funding and resources are not managed well leading to missed opportunities.
- Brand messaging is inconsistent, confusing, or ineffective and reduces impact.
- Measurement of sales and marketing efforts is non-existent, making it difficult to track ROI.
- Learning happens slowly as you inevitably make mistakes and delay your success.
- Investors may get nervous about your lack of a clear go-to-market strategy.
- Speed-to-market is hindered by indecision and lack of expertise leads to costly mistakes.
Go-to-Market Accelerator
- Funding and resources management plan is clearly defined up-front.
- Brand messagingis consistent, impactful, and based on market analysis.
- Measurement based on clear objectives and tactics are optimized as you move forward.
- Learning is accelerated as you let a seasoned marketing experts do all the heavy lifting.
- Investors are impressed by the expertise and thoughtfulness behind your plan.
- Speed-to-market is baked into the solution, including quickly pivoting when necessary.
Why SpringBolt Studio?
1
30 years of marketing innovation and technology implementation expertise.
2
Extensive experience in helping scale businesses to profitability.
3
Proven track record in helping startups, backed by success stories.
4
All deliverables vetted by seasoned Executives and Creative Directors.
Our Case Studies
5 Million Raised to Date
SNIFFLE
Startup Story
This app delivers a virtual care ecosystem, including AI-powered instant diagnosis, virtual appointments, discount prescriptions, and more.
Success Story
Launched through a partnership with AthenaHealth, Sniffle is currently focused on supplementing employer benefits packages.
52 Million Raised + Exit
OUTBOUND ENGINE
Startup Story
Delivering comprehensive marketing automation packages, their customers can easily develop a sales pipeline and see growth.
Success Story
After raising $30M, the company achieved profitability within only 3 years and was sold to Aquiline Partners in 2021 for a multiple of ARR.
40 Million Raised + Exit
PICKUP
Startup Story
Labeled as “Uber for stuff” this on-demand delivery service evolved into partnerships with big and heavy retailers across the country.
Success Story
PICKUP expanded to over 90 major cities and served half the country. It raised over $40 million through Series A and B, and was acquired.
Company Acquired in 2012
GAMES2U
Startup Story
From video game trucks to laser tag to climbing walls, all types of games are delivered to birthday parties and other events.
Success Story
Once a finalist on TV’s Shark Tank, this concept quickly grew into 160 franchises within 2 years. It continues to thrive today.
Product Licensed in 2010
KALLASSY’S SWING MAGIC
Startup Story
Most golfers want to improve their swing but don’t know how. This training device was designed to do just that.
Success Story
Swing Magic was the most successful new golf product of the early 2000’s and is now licensed by legendary instructor Hank Haney.
Company Acquired in 2009
ENVERSA COMPANIES
Startup Story
This web-based media negotiation tool changed the way agencies and advertisers buy and sell print, digital media, TV, and radio advertising.
Success Story
One of 2006’s fastest growing public companies, it scaled from 0 to $15M and $5M in EBITDA. It was acquired by Cornerworld Corporation.
It all adds up to success stories. Just ask our clients.
What Our Clients Have Said
How Do I Get Started?
FAQs
What is a Go-to-Market Accelerator?
Springbolt’s Go-to-Market Accelerator is a fractional CMO plus marketing infrastructure service for early-stage and growth-stage B2B companies. It gives startups senior marketing leadership plus execution capacity without the $250K plus per year cost of a full-time VP of Marketing.
Who is the GTM Accelerator for?
The GTM Accelerator is built for seed to Series B B2B companies that need a marketing function but cannot yet justify hiring a full marketing team. It works especially well for founder-led sales teams that need marketing to hit ARR milestones.
What does a GTM Accelerator engagement include?
Engagements typically include ICP definition, positioning and messaging, marketing infrastructure setup, campaign execution, and quarterly strategy reviews. Springbolt provides the CMO, the strategist, and the execution team as one integrated engagement.
How is this different from hiring a fractional CMO?
A fractional CMO provides strategy but not execution. The GTM Accelerator provides both, with a full team behind the CMO handling design, content, paid media, and lead generation. Same or lower cost than a fractional CMO alone.
How much does the Go-to-Market Accelerator cost?
GTM Accelerator engagements typically range from $10K to $25K per month depending on scope and execution volume. Contact info@springboltgroup.com to scope a starting engagement.
How long does a typical Go-to-Market Accelerator engagement last?
Most engagements run 6 to 12 months. First 90 days focus on infrastructure and positioning. Months 4 through 12 focus on execution, optimization, and scaling the marketing function.
Springbolt Group is based in Dallas, TX at 6060 N Central Expressway, Suite 500, and serves B2B clients across the United States. Whether you are a Dallas-Fort Worth business looking for a local partner or a national brand looking for a marketing and data agency with three decades of experience, Springbolt delivers strategy, creative, and data infrastructure as one integrated engagement. Contact us at (888) 511-7686 or info@springboltgroup.com.