CUSTOM AUDIENCES
Custom Audiences: Declared Intent Data for B2B Advertising
Research, buy, and deploy 24-hour search data directly into TikTok, Facebook, and Google. Improve your response rates by up to 50% for pennies on the dollar.
37 Million +
Conversions 2025
183 Million +
Visitors 2025
400 +
Custom Audiences
The Problem
Your Best Buyers Are Getting Lost in the Crowd
Broad targeting doesn’t start with intent, it starts with a guess. The algorithm picks who sees your ads based on profiles and behaviors, not actual purchase signals. Most of those impressions go to people with no active interest in what you sell.
The solution
Skip the Algorithm. Start With Intent.
Type any keyword your buyer would search. We show you the exact count of people who searched it in the last 24 hours. If the volume is there, buy the list. Device IDs get delivered to your ad platform in minutes, ready to upload as a custom audience on Meta, Google, TikTok, or LinkedIn. No waiting. No algorithm learning phase. No guessing.
SEARCH INTENT DATA
Your Audience Is Out There. Intent Data Helps You Find Them Faster.
220%
higher click-through rates for intent-aligned ads versus traditional targeting methods.
3.5x
higher conversion rate compared to display retargeting alone, with no algorithm learning phase
65%
of high-intent searches result in an ad click, versus 3.52% average across all categories
~ 60%
of your broad targeting budget is spent on people who aren’t in the market yet. They haven’t searched, haven’t shown intent, and they won’t convert today.
48 Hours
The average window a buyer acts after their first search. Your list updates every 24 hours so you’re always inside it.
Integrations
Self Served. Managed. Always on API Feed to Your Favorite Platforms.
Your custom audience lands directly in your ad platform of choice, updated daily with verified searchers. Built and maintained by engineers who live in the same stack you do. API-first architecture, detailed documentation, and a team ready to provide tech support when you need it.
FAQs
What are custom audiences in advertising?
Custom audiences are targeted advertising segments built from real behavioral or intent data rather than inferred interests. Springbolt Group builds custom audiences from real search intent data across 280 million records, giving advertisers direct access to people actively looking for their category rather than people who might be interested.
How is Springbolt's custom audience data different from ZoomInfo or Apollo?
Springbolt uses real search intent as the source signal rather than scraped or purchased contact lists. That means every record on the audience is someone who took a specific action indicating intent, not someone matching a firmographic filter. The result is higher conversion, better deliverability, and no marked-up broker data in the middle.
How much does a custom audience cost?
Custom audience pricing depends on segment size, refresh cadence, and activation channels. Springbolt typically prices at up to 75 percent less than ZoomInfo or Apollo because there is no broker markup. Contact info@springboltgroup.com for a scoped quote.
How fast can Springbolt build a custom audience?
Standard custom audiences deploy in 3 to 5 business days from scope confirmation. Complex multi-segment audiences with enrichment and cross-platform activation typically take 7 to 10 business days.
What industries does Springbolt build custom audiences for?
Springbolt builds custom audiences across B2B categories including data centers, healthcare, financial services, technology, manufacturing, and professional services. Notable clients include Aligned Data Centers, AARP, NICE, and Mr. Cooper.
Can custom audiences be used with Meta, Google, and LinkedIn ads?
Yes. Springbolt custom audiences are activation-ready across Meta, Google, LinkedIn, and programmatic DSPs. The audience is delivered as a hashed match file compatible with each platform’s audience upload requirements.
Springbolt Group is based in Dallas, TX at 6060 N Central Expressway, Suite 500, and serves B2B clients across the United States. Whether you are a Dallas-Fort Worth business looking for a local partner or a national brand looking for a marketing and data agency with three decades of experience, Springbolt delivers strategy, creative, and data infrastructure as one integrated engagement. Contact us at (888) 511-7686 or info@springboltgroup.com.