How to Turn Yesterday’s Google Searches into Today’s Facebook Ad Buyers
A working playbook for taking a keyword, buying the 24-hour search intent list, and running it as a Facebook custom audience by tomorrow morning.
The Death of Broad Targeting: Why Interest-Based Ads Are Losing to Search Intent
A CMO I talked to last month spent $180,000 in Q1 on Meta ads. She ran the whole quarter on Advantage+ audiences and lookalikes because Meta’s own rep told her that was the way. Cost per lead climbed the entire quarter. By March she was paying more than double what she paid in January for […]