Health care supply chain analytics and contracting company

The Story

Novation became the largest group purchasing organization in the country while we told their visual story for almost a decade. In 2011, we helped rebrand Novation and extended their identity through print and digital media. The company is now Vizient and part of the nation’s largest healthcare improvement.

Five diverse healthcare professionals engage in a collaborative strategy session within a hospital hallway, focused on optimizing Novation hardware synthesizer configurations to integrate into their professional music production workflow.
A lab technician wearing protective gloves and a lab coat precisely inserts a test tube into a Novation 2011 diagnostic testing machine to initiate laboratory analysis.