The SML corporate logo, displayed within a red arrow, is positioned beside the text RFID in bold black lettering, complemented by a blue radio signal icon representing wireless connectivity.

Trusted partner to the world’s largest retailers and top fashion brands.

The Story

With 6,000 employees worldwide and a presence in 30 countries, SML is the leading full-service RFID solution provider that manufactures RFID-enabled labels, tags, stickers and inlays. SML selected us along with our agency partner, Forward Vision, to redesign their identity twice in six years as they evolved.

A white clothing tag featuring the SML Clothing Company logo, prominently marked with a large red X indicating a rejected or discontinued item.
A retail employee uses a tablet to provide a personalized digital shopping experience for a customer holding a garment on a hanger, demonstrating modern omnichannel retail technology.
A desktop monitor showcasing the SML RFID homepage, highlighting a promotional content slider and a conversion-focused navigation section with three interactive buttons tailored for role-based business case analysis.
A neat stack of professional marketing brochures from SML Intelligent Inventory Solutions, featuring branded collateral on RFID retail technology and promotional details for an upcoming B2B pop-up event in London.
Three smartphone screens showcase the Clarity inventory management app, highlighting its intuitive interface across a comprehensive main dashboard, detailed active stock count lists, and an analytical variance report pie chart.
Infographic visualizing the end-to-end warehouse RFID workflow, detailing the systematic progression from initial goods receiving and automated tagging to final packing and shipment verification processes.
Infographic titled Manufacturing RFID Process with Clarity, illustrating a streamlined warehouse workflow through sequential steps: EPC encoding, stock counting, pick-pack-ship, QC audit, and shipping verification.
A professional display of three SML RFID product guide brochures, showcased with a combination of front cover branding and open interior spreads featuring detailed technical specification tables and application charts.
A four-panel B2B infographic illustrating the strategic value of RFID inventory management, covering business benefits, technical system architecture, operational process workflows, and tailored solution offerings.
A neat stack of four SML RFID inlay product specification sheets, each featuring detailed technical diagrams, performance charts, and key feature highlights for supply chain and inventory management professionals.
A digital rendering of an SML trade show exhibit showcasing RFID inventory solutions, displayed alongside a professional event invitation and a branded retractable banner designed for corporate marketing.

DATA-DRIVEN | Brand Strategists | Storytellers

Springbolt Group

6060 N Central Expressway, Suite 500
Dallas, TX 75206
(888) 511-7686
info@springboltgroup.com

Follow Us

© Springbolt Group. All rights reserved.