A sports bar feel with upscale food

The Objective

The owner of Highlights Gametime Grill had a unique concept: a sports-themed grill for families that loved sports but not sports bars. Construction was complete, and they tapped us to design a high-end, polished identity that included the bar, interior walls, menus, signage, games, and promotional items.

Sophisticated commercial office entrance featuring expansive floor-to-ceiling glass paneling and warm wooden architectural accents, highlighted by professional murals depicting golf motifs.
An interior view of a sports-themed restaurant showcases high-end hospitality design, featuring professional-grade dark wood furnishings, immersive baseball stadium wall murals, and a tactile turf-accent wall equipped with dartboards for guest engagement.
A scoreboard-style marketing calendar for Highlights Gametime Grill, featuring a structured layout of June events, promotional daily specials, and live music programming designed for audience engagement.
Open menu for Highlights Gametime Grill resting on a wooden surface, showcasing a strategic layout of menu categories including appetizers, sandwiches, and wood-fired burgers designed to optimize the customer dining experience.
Four tabletop menu displays showcasing cocktail offerings positioned against a rustic brick wall, accented by a digital screen featuring an interactive racetrack game and adjacent signage for restroom facilities, illustrating an example of integrated experiential digital signage in a hospitality setting.
A close-up shot of a spiral-bound menu for Highlights Gametime Grill, showcasing a featured Wood Fired Burgers section and a color-coded tab system for optimized navigation of food and drink categories.
A collection of four distinct black-and-white restaurant kids menus designed for family-friendly dining engagement, each showcasing interactive sports-themed coloring activities and word games.

DATA-DRIVEN | Brand Strategists | Storytellers

Springbolt Group

6060 N Central Expressway, Suite 500
Dallas, TX 75206
(888) 511-7686
info@springboltgroup.com

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