The Story

Novation became the largest group purchasing organization in the country while we told their visual story for almost a decade. In 2011, we helped rebrand Novation and extended their identity through print and digital media. The company is now Vizient and part of the nation’s largest healthcare improvement.

A healthcare professional in a white coat shares a high-five with a young patient, who is sitting in a hospital bed and holding a stuffed rabbit, symbolizing positive patient-provider engagement.
A healthcare professional dressed in blue medical scrubs meticulously recording data on a red clipboard while working within a clinical supply storage room.